Honda Showcases the 2017 Ridgeline’s Versatility in “Power of Ridgeline” TV Spot

August 3rd, 2016 by

Honda Ridgeline

2017 Honda Ridgeline “Power of Ridgeline” TV Ad with PES

The redesigned 2017 Ridgeline recently arrived at dealerships nationwide, and to highlight the midsize pickup’s incredible versatility, Honda unveiled a “Power of Ridgeline” TV commercial. The new ad, which will first air during the Summer Games in Rio, was created with the Academy-award nominated stop-motion artist PES. 

“The Power of Ridgeline” and PES

“The Power of Ridgeline” 60-second commercial showcases the all-new Ridgeline’s versatility, utility and comfort. Honda again partners with PES, with Ridgeline helping realize a full-scale construction project that ends in a surprising twist. The spot is a departure from typical truck category advertising and offers a visually spectacular demonstration of the Ridgeline’s innovative capabilities. “The Power of Ridgeline” showcases a unique combination of in-camera choreographed long-exposure, and stop-motion. PES and Honda previously worked together on the critically acclaimed and award-winning “Paper” ad in 2015.

“A one-of-a-kind truck like the all-new Ridgeline deserves an innovative marketing campaign to communicate how this truck stands out among its competition. Our new campaign celebrates how Ridgeline defies convention whether used for recreation or work, to show consumers what sets it apart from the rest.” – Susie Rossick, Assistant Vice President of Marketing at American Honda Motor Co., Inc.

2017 Honda Ridgeline TV Commercials

In addition to the “The Power of Ridgeline,” spot, the 2017 Ridgeline has been featured in other TV commercials. The “A New Truck to Love” spot featuring Queen’s iconic hit, “Somebody to Love,” introduced America to the new Ridgeline and the industry’s very first factory Truck-bed Audio System. A new Ridgeline Hispanic TV spot, “NO ES NADA” debuted during “Campeón de Campeones,” featuring the all-new Ridgeline as a “mid-size truck with a big-sized heart.” Also, the Honda Ridgeline will be featured this fall on, created by Mythbusters star Adam Savage, with six custom builds highlighting the truck’s unique features.

Check out the Roseburg Honda Blog for more posts on the Ridgeline and other new and upcoming Honda models.

Posted in Honda Ridgeline